Three SMM disappointments
and how to deal with them
If you are starting SMM just now, you are in luck. You did not catch the times when promotion on Facebook was almost free and you could expect that the texts and photos of cats will lead customers. So, you will not have to spend time saying goodbye to illusions. Or use https://essay-service-reddit.com/.
If your vision of SMM was formed during that period, then now you have to dive into the harsh truth.
And the truth is: in themselves, neither texts nor cats do not sell, promotion is possible only for money, and SMM-manager in addition to knowledge and skills also needs pumped intuition.
We talk about the main disappointments that await beginners on Facebook, and suggest, based on our own experience, how to get out of these situations.
Disappointment №1: Posts on Facebook
do not sell
How to cope: we talk about what is interesting to the audience to catch their attention and "get used" to themselves
Facebook is not for resale at all. It's about recognizability, interaction and trust.
Once again: we write on Facebook not to sell. And to appear in the picture of the world of our user. So that when he glances at the logo, a signal light will flash in his brain: “Oh, these? I know. Clever. "
If everything works out with recognizability and trust, then the sale will go. But you need to understand how to write and what to do with what is written to guide the user through the whole chain of relationships: from recognition to trust and the same signal light at the time of selection.
The content plan for Facebook should include useful posts, sales-oriented posts and a fan. The proportion can vary depending on the reaction of subscribers and the general atmosphere of the page. But useful content should be the main part in any case. It is a cement that binds your brand and the feeling of "good, useful, trust" in the client's head.
Find questions that concern your audience and answer them through the mouth of the brand, experts, opinion leaders or regular users who are already dealing with your product.
What does it look like in practice
One of our clients is an exclusive importer of products for children under three years.
It is good if, by describing the problem, you show how your product helps to solve it. But it is not necessary to reduce all useful content to a product. "Non-food" useful posts also work. In our case, it will be, for example, a table of teething or tips on how to teach a child to potty.
We don't name brands, we just suggest solutions to problems that Toddler's parents are puzzled over. This is pure concern. The user will remember it when the need arises to buy.
About 10% of publications should be devoted directly to sales. But this is not a slogan, such as "Buy our elephants!". Talk about the benefits, show situations in which your "elephants" make life easier or better. And only then talk about buying.