Cig-a-likes, T-vapors, vaporizers, and vape mods are the different types of electronic smoking devices available in the U.K. Among these, vape mod sales are expected to surge sharply in the coming years as these devices allow users to customize the flavor of the e-juice and change the power modulation to reduce or increase the amount of smoke, as per preference.
Further, in 2018, more than 35% of the U.K.’s population had used an e-cigarette at least once, which has been strengthening the use case for customizable vape mods. Moreover, these products come in sleek designs and in packs with vivid graphics, which speak to the youth. This is why among all the categories in the age group segment of the U.K. e-cigarette market, the 16–24 category holds the largest share.
This corresponds to the finding that most of the e-cigarette users in the U.K. are those with a better educational background and those in cities. This is also because people in rural areas are not as aware of these products as those in urban areas and they usually prefer simpler things, including conventional cigarettes. Presently, England dominates the U.K. e-cigarette market as it is the most-populated dominion of the kingdom.
With the rising awareness on the harms of conventional cigarettes, the people of England are switching rapidly to electronic variants. Seeing this shift, major tobacco companies, such as Philip Morris International Inc., Altria Group Inc., British American Tobacco p.l.c., Japan Tobacco Inc., JUUL Labs Inc., Imperial Brands PLC, Pax Labs Inc., Shenzhen iSmoka Electronics Co. Ltd., Innokin Technology Co. Ltd., Shenzhen IVPS Technology Corporation Ltd., and Shenzhen Kanger Technology Co. Ltd., are aggressively promoting their products here via vape shops, hypermarkets/supermarkets, online channels, and tobacconists.
Thus, with more people going for ‘cleaner’ smoking, the sale of e-cigarettes will increase in the U.K.