You still have to work within the fundamentals of good writing and copywriting. And you still have to recognize the differences between writing for paper and writing for a monitor.
However, there are some important differences to consider when it comes to writing a landing page.
You KNOW what you want your visitors to do
On many web pages we are writing text to help people find what THEY want, either on that page or a different one. This may involve writing careful descriptions, using images and providing descriptive links to help our visitor move forward to the right page.
In other words, a lot of the time the pages we are writing are not the final destination pages for many of our visitors. So we deliberately help them leave the page, pointing them in the right direction.
With a landing page Edin Dzeko Jersey , everything changes. With a landing page, you know what you want them to do and you DON'T want them leaving that page until they have decided to make that purchase, sign up, download a white paper - or whatever else it is you want them to do.
Now you're in the realm of direct marketing
A landing page is a direct marketing piece, pure and simple. You have attracted someone there through an ad, a link Diego Perotti Jersey , a ever. And now you have them on the page, you want to convert them.
When direct marketing with a landing page, remember these points.
- It's about the copy, the words. It's the text that will bring you success or failure.
- Design? The purpose of the design is to support and showcase the text. If you want results, your visitors must read the text. This influences your choices of colors, your use of images Daniele De Rossi Jersey , the layout on the page.
- Navigation links? No thank you. On a regular web page, there are plenty of links on a page to make it easy for people to move around and find what they want. On a landing page, there is only ONE link you want people to click on, and that's the one that says YES. You don't WANT them to navigate. You want to give them just the one way forward.
- Multiple choices? Not if you can help it. If you have three or four things to sell or promote, create separate campaigns and separate landing pages. Too many choices on a single page dilutes attention and reduces response rates. Keep it focused.
Many large and medium sized companies struggle with creating landing pages that are unashamedly built to maximize conversion rates. Perhaps they don't have the skills in-house to write and design that kind of page. Perhaps they feel uncomfortable about 'direct marketing' through their site pages.
Whatever the reason, it's the companies that have the will and the resources to build high-converting landing pages that will come out the winners.
Nick Usborne is a freelance copywriter Clement Grenier Jersey , author and speaker. For more articles and resources on writing for the web, visit his site, .
To find out more about landing page writing and design, read his review of MarketingSherpa's Landing Page Handbook - How to Raise Conversions.
An quick guide in Payment Processing Services and Terms Computers Articles | October 22, 2005
Most successfully businesses use one or more 3rd party payment processing services to process their credit card orders on Internet, since this doesn't require to obtain a direct merchant account or to setup expensive ssl certificates. The 3rd party payment processing services handles payment by credit card (and usually can handle checks and other forms of payment as well) Cengiz Under Jersey , and sends the seller a monthly (typically) check or wire transfer, minus various processing fees, which vary from service to service.
These 3rd party payment processing solutions give the seller a link to a secure webpage where they can redirect their customers to, for completing the order. While the method has many benefits, it also has disadvantages.
Below I would like to make an introduction of the basic terms and concepts used by the standard payment processing services, to help sellers Understand better what they need to compare when choosing an payment processing service.
Payment Cycle- the time interval during which orders are taken for one payment. Can be monthly Bruno Peres Jersey , bimonthly, weekly, etc. After each payment cycle ends, the payment should be sent to the seller.
Payment Hodling Time - unfortunattely every payment processing service deliberately holds the payment for an amount of time that varies between a few days up to several months. They do not send the payment immediately after the payment cycle has ended, but instead they hold the payment for the specified payment holding time. They say this is to protect them against fraud, chargebacks Bogdan Lobont Jersey , and it also helps them with increasing their profit ( by holding the money in bank for an interest ). For example, for a monthly payment cycle and a payment holding time of 15 days, the money resulting from orders during October will be sent to you on or after 15th November. This is not a big issue if the payment holding time is not long, but some services have a payment holding time of 2 months or more, and you will receive your payment for October sales in January the next year.
Payment Processing Day - is the date of the month ( for montly payment cycles ) when the payment cycle should end, and the payment calculated. Usually this is the last day of the month Antonio Rudiger Jersey , but some services let you specifically set it.
Signup Fee - the fee for signup. Some charge non-refundable fees, other application fees, other do not charge a fee at all.
Transaction Fee - the per transaction fee, usually a percentage with a minimum fixed value.
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